TTK Prestige brings convenience to the doorstep
Objective
A kitchen appliance brand reached Mygate societies with special exchange offers & exciting discounts on a range of smart kitchen appliances. It was an offer like never before for the users where they could exchange any used utensil & appliances for a new one and the audience made the most of it!
The campaign not only resulted in a huge footfall at the society kiosk but also helped in product awareness & increased store visits.
Process
The brand has been associated with Mygate for more than a year now. This was a phygital campaign, which included a notification informing the users about the kiosk event in the society & and a reminder notification on the day of the event.
The kiosk had a product display section where the users could explore, experience the smart kitchen appliances. The users could also exchange any used utensil or appliance for a new one. There were also many more exciting deals like Buy 1 get 1 free & discounts up to 30%.
Results
Over the last 1 year, Mygate has helped the brand reach 1.5 lac+ users in 80K+ homes in 200 societies. So far, 200 kiosks have been set up across 6 cities.
This campaign is a perfect example of how Mygate resources help brands to connect with the right audience and create great experiences for them within communities.
Campaign Insights:
Reach – 1.5 lac+
Kiosks – 200+
Cities – 6 cities
Societies – 200
Homes – 80K+ homes
About the brand
TTK Prestige Limited is an Indian company that manufactures kitchen appliances and cookware, under the “Prestige” and “Judge” brand. The company is best known for its pressure cookers.