One of India’s top 10 educational brands with 46 years of excellence in education wanted MyGate’s help to reach out to their target audience in 5 major cities of India, to alert them that they were open for admissions for the new academic year, and to get as many leads in the process.
The brand had opened up admissions for its new academic year and was looking to alert its target audience about the same, while also allowing them to have one-to-one interactions with the counsellor.Why MyGate?
MyGate is an app that is widely trusted and actively used by a vast user base across 27 major cities across India. Since our audience is residents living in gated communities and ranges across age groups living different stages of their life, it makes it a perfect platform for an educational brand to spread its message to the parents of children. Moreover, the carefully curated communication channels on and off the MyGate app make it an efficient medium to reach out to its audience. Apart from this, team MyGate also assists brands to reach out directly to the specific segment of the audience that would find their message specifically relevant.The Process
The brand wanted to conduct a purely digital campaign in Bangalore, Mumbai, Pune, Surat, Hyderabad and Jaipur, to ensure that more and more parents of children could be informed that they had opened admissions for their new academic year. After discussions with team MyGate, the brand agreed to make use of the MyGate pulse feature of the MyGate app. The message was sent to the audience, along with the information that if they clicked on the CTA button, they could have the opportunity to talk one-to-one with the counsellor. The people who clicked on the CTA button were registered as leads of the brand.Campaign Performance
The campaign ran for about 15 days. More than 70k homes were targeted. It had about 8.5+L impressions. The click-through rate was 30% The number of leads was more than 65.