Taking Ekya School to the screen of residents
Objective
Ekya School, one of India’s best educational institutions reached out to Mygate communities to announce admissions for their new batch and generate as many leads for the same through digital campaign in Bangalore.
Process
The brand used a spectrum of ad formats on Mygate to reach its audience. The aim was to target communities located within a 5km radius from the school location. Right from Digital banners, to capturing interest to interactive forms on Mygate Brand Webpage to society activations where they could interact directly with parents looking for admissions for their kins.
Mygate helped create a 360-degree campaign where the brand reached out to its target audience and did an outreach with society activations. In another campaign, Ekya School informed parents about their Open House to give parents and kids an experience of their campuses.
Result
This digital campaign was run in Bangalore for about 10 days. Around 1.5 lac+ homes were targeted. The number of impressions were about 11 lac+. The CTA was about 2%. The number of leads generated was 450+.