One of India’s best educational institutions reached out to MyGate to announce to its wide audience that they were open for admissions for their new academic year, and generate as many leads for the same through a digital campaign in Bangalore.
The brand was entering its new academic year and wanted the message to as many parents of eligible students that they could enrol their children in their school for better education. The brand was also hoping to collect as many leads for the same through MyGate’s Pulse feature on the MyGate app.Why MyGate?
While MyGate has a rather large NCCS A/A+ audience pool to reach out to, which includes people from all genders and age groups, brands can also benefit from its carefully curated communication channels. Whether the brand wants to run a digital or a 360 degree phygital campaign, MyGate is well-equipped to assist them with it to help them reach their target and surpass it. If a brand wants MyGate’s support with regard to brand awareness and lead generation, one of the best features on the app are MyGate Pulse and Spotlight. This appears on the notice board section on the MyGate app and the homepage respectively. This ensures good visibility and encourages people to click on it.The Process
Since the brand wanted to merely inform the audience that they could enrol their children in their school for the next academic year, and generate leads from there they sought to run a purely digital campaign in Bangalore. After discussions with team MyGate, the brand agreed to make use of the MyGate pulse feature in the MyGate app. Notice pushes were worked on, and sent. The audience was also informed that if they opted-in, they would get the opportunity to have a one-to-one discussion with the counsellor. All people who clicked the CTA button were then registered as leads of the brand.Campaign Performance
This digital campaign was run in Bangalore for about 10 days. Around 1.5L+ homes were targeted. The number of impressions were about 10L+. The CTA was about 2%. The number of leads generated was about 500+.