Helping promote India's top healthcare destination for mothers and children

One of India’s leading and most trusted healthcare destinations for mothers as well as children sought MyGate’s assistance for brand awareness and lead generation through a series of digital and phygital campaigns.

The brand wanted to run a digital and phygital campaign through MyGate Pulse, to improve brand awareness, to generate more leads through exclusive offers that they wanted to send out to MyGate users.

Over 3.5 million households and 25,000 gated communities in India utilize the MyGate application for their day-to-day needs. This includes people from all age groups and different phases of life. The app’s several features, including notice boards, spotlights, PAC, PAS, and interstitials, enable brands to enhance their visibility. These features are strategically positioned in the user experience to avoid disrupting their experience, but instead, leave a lasting impression to improve brand retention. This results in increased brand awareness and generates a substantial number of leads.

The brand wanted to target an equal number of homes through digital and phygital campaigns. After discussions with MyGate, and rigorous planning and analysis even through the campaigns, the brand made use of MyGate Pulse for its first campaign. The second push was for a phygital campaign structured around Yoga day. This involved taking permission from the Managing Committee and conducting an on-ground event. The third campaign made use of interstitials. The fourth push was a MyGate Pulse notification.

Over this two-month campaign, about 1L+ homes were targeted. The number of impressions was 2L+. The CTR is about 25%. The CTA was 1.5%