Mygate shows the way to wellness with Rainbow Hospitals
Objective
The brand’s intent was to increase brand awareness and redirect the target audience to its website, specifically focusing on promoting its new unit in a locality in Hyderabad.
Process
To meet the objective, Mygate proposed to run a digital campaign targeting 3.5 million households residing in 25000 gated communities located in Hyderabad.
The app’s notice boards, spotlights, and other in-app features generate increased visibility and lead generation for events. Interstitials have great visibility and have proven to give great results in redirecting the audience to the brand’s page.
The brand opted to execute an interstitial campaign, strategically planning four notice pushes to be disseminated over the course of a month. With one push notification dispatched each week, these interstitial campaigns contained backlinks directing users to the specific page the brand intended to redirect its audience to. Clicking on the interstitial seamlessly redirected the audience to the desired page, ensuring a smooth and effective user experience.
Result
The brand reached out to almost 3.5 million users on the Mygate app in Hyderabad. The campaign reached approximately 2.5 L+ homes, garnering over 15 L+ impressions, and a redirection rate of 1%.
About the brand
Rainbow Hospital, a renowned healthcare institution, finds an excellent advertising opportunity on the Mygate app. As a healthcare brand, Rainbow Hospital’s target audience, including residents seeking medical services for themselves and their families, aligns seamlessly with the user base of the Mygate app.
The app’s localized targeting capabilities ensure that Rainbow Hospital’s advertisements reach relevant users within specific residential communities, maximizing the impact of their marketing efforts.