India’s No. 1 furniture brand in India – RoyalOak partnered with MyGate to bring about brand awareness and generate quality leads from their premium, highly engaged user-base digitally, through MyGate Pulse.
With 150+ stores in India, RoyalOak is successfully growing to become a global name. However, it recently collaborated with MyGate to fasten the journey by reaching out to the most in-demand audience – residents of gated communities of India.Why MyGate?
MyGate is a community management platform that is actively used by 25,000 gated communities and 3.5+ million households across 27 major cities in India and is currently working to become a global community as well.
Apart from having a bustling community of a high-end NCCS A/A+ audience who also has a record of actively engaging with brands on the app, it also boasts of having multiple communication channels – on and off the app. These channels not only help brands reach out to the audience without disturbing their days’ routine, but also acts as a perfect link between the users and brands.The Process
RoyalOak was particular about brand awareness and lead generation. Therefore, MyGate Pulse (an in-app feature) was chosen to reach out to a specific, targeted audience without much spillage.
Around 1,83,333 households were targeted across Mumbai, based on their geo-location and vicinity from the RoyalOak showrooms. These users were then sent digital pushes through MyGate Pulse. Later, Gate Signages were put up in these societies that remained there for a month.Campaign Performance
RoyalOak’s digital campaign was run for two days in December, across 1,83,333 households in Mumbai and collected about 2,715,924 impressions, and 775 leads.