Lifestyle Case Study

OnePlus Drives Success with Mygate Ad Platform

Objective

To promote the launch of a new OnePlus store in Hyderabad and maximize awareness about the upcoming launch of the OnePlus 13.

Overview

OnePlus partnered with the Mygate ad platform to leverage its hyperlocal targeting capabilities and reach a relevant audience. This strategic campaign aimed to drive footfalls to the new store and generate buzz for the OnePlus 13 launch.

Campaign Execution

  1. Push Notification Campaign:
    • Target Audience: OnePlus utilized Mygate’s platform to send targeted push notifications to approximately 1 lakh residents in selected gated communities in Hyderabad.
    • Message: The notification highlighted the new store’s launch, its offerings, and special launch-day promotions to entice local residents.
    • Results: The push notification campaign achieved a 12% Click-Through Rate (CTR), significantly surpassing industry benchmarks.
  2. Expanded Digital Presence:
    • Following the success of the push notification campaign, OnePlus extended its partnership with Mygate to explore additional digital ad inventories available on the app. This included banner ads, interstitials, and in-app engagement tools.
    • These placements ensured sustained visibility among Mygate users, reinforcing brand recall and maintaining momentum for the OnePlus 13 launch.

Key Results

  • The push notification campaign effectively captured the audience’s attention with a high CTR, demonstrating the power of hyperlocal marketing.
  • The extended campaign through multiple ad formats amplified brand awareness and created excitement around the store launch and OnePlus 13.

Insights and Learnings

  • Hyperlocal Targeting Works: The ability to focus on specific communities ensured high relevance and engagement.
  • Integrated Campaigns Drive Results: Combining push notifications with additional digital inventories helped sustain awareness and reinforced the brand message.
  • Mygate as a Strategic Partner: The platform’s reach and engagement tools proved to be highly effective for a high-tech brand like OnePlus.