Regal Jewellers’ Brand Awareness and Lead Generation Campaign on Mygate
Objective
Regal Jewellers aimed to increase footfall in their stores by raising brand awareness and generating leads through targeted advertising. The campaign was designed to introduce their new collection to gated community residents and drive in-store visits.
Campaign Strategy
Regal Jewellers collaborated with Mygate to implement a focused, multi-channel campaign that included:
- Push Notifications:
- Personalized and attention-grabbing notifications were sent directly to residents’ mobile devices, highlighting the new collection and exclusive in-store offers.
- Gate Signages:
- Attractive and strategically placed signages at gated community entry points ensured maximum visibility and recall among residents and visitors.
- Digital Notice Push:
- Exclusive offers and promotions were shared with residents via digital noticeboards within the Mygate platform, encouraging engagement and visits.
Execution
- The campaign targeted 1 lakh Mygate homes across select cities.
- Messaging emphasized the exclusivity and elegance of the new collection to appeal to the premium audience within gated communities.
- Offers were tailored to drive immediate interest and action, such as limited-time discounts and complementary services.
Results
- High Engagement: The digital notice push achieved a click-through rate (CTR) exceeding 7%, reflecting strong resident interest.
- Increased Visibility: Gate signages and push notifications ensured consistent exposure to Regal Jewellers’ messaging within the targeted communities.
- Boost in Footfall: The campaign successfully generated significant in-store visits, with many customers acknowledging the Mygate campaign as their inspiration to explore the new collection.
Conclusion
The collaboration with Mygate enabled Regal Jewellers to effectively reach a focused and premium audience, enhancing brand visibility and driving tangible business results. The campaign highlights the potential of hyper-local advertising to connect with niche demographics and achieve both awareness and lead generation objectives. Regal Jewellers’ strategy demonstrates how targeted campaigns can translate into measurable success.