Lifestyle Case Study

Vaarahi Silks’ New Store Launch Campaign on Mygate

Objective

Vaarahi Silks, a renowned ethnic wear brand in Hyderabad, sought to drive footfall on the inauguration day of their new store and inform residents in the vicinity about its launch. The goal was to generate excitement and establish a strong initial presence in the local community.

Campaign Strategy

To achieve their objectives, Vaarahi Silks partnered with Mygate to implement a highly targeted digital campaign featuring:

  • Pulse Notifications: Engaging and visually appealing notifications were sent to over 1 lakh households through the Mygate platform. These notifications highlighted the new store location, exclusive inaugural offers, and the brand’s commitment to premium ethnic wear.

Execution

  • The campaign was carefully timed to create a buzz in the days leading up to the launch.
  • The messaging was tailored to emphasize proximity, quality, and the exclusivity of the inauguration-day deals.
  • The notifications were designed to appeal to Mygate users’ preferences, ensuring high engagement.

Results

  • Exceptional Engagement: The pulse notifications achieved an impressive click-through rate (CTR) of 12.5%, demonstrating strong interest from the targeted audience.
  • Increased Footfall: The campaign successfully drove significant foot traffic to the store on launch day, contributing to a memorable inauguration.
  • Local Awareness: The campaign effectively informed the surrounding community about the new Vaarahi Silks store, ensuring a strong start in its new location.