One of India’s top real estate brands sought to run a digital campaign on the MyGate app to reach all the MyGate homes in Hyderabad with exclusive offers. The primary objective was brand awareness and the generation of leads to improve their sales. They made use of the Spotlight property on the MyGate app.
The brand needed to reach out to its audience in Hyderabad through the MyGate app to improve brand awareness, inform them about the exclusive offers they would get if they opted-in, redirect the audience to their website and generate more leads and in turn, improve their sales.Why MyGate?
Innumerable brands have already made use of the multiple communication channels within and outside the MyGate app to reach MyGate’s premium NCCS A/A+ audience, known for their higher purchasing power and informed buying choices. Throughout the day, these users use the app to fulfil their daily needs and manage their lives better. This enables companies to immediately contact their audience’s screens and increase their visibility when they are added to the app. In addition to recommending a range of communication channels, the MyGate team is capable of effectively conveying the brand’s message to the precise audience segment required.The Process
After analysing the requirements of the brand, it was decided that the brand could use Spotlight – a property on the MyGate app that allows brands to maximise their brand’s reach with an expandable display on the app’s homepage. This ensures almost 100% visibility. This property then led the audience to the website of the brand.Campaign Performance
This was a spotlight campaign, run in Hyderabad. The number of impressions was 11.5+L impressions. The number of clicks was about 10K.