Godrej Properties find their perfect buyers
Objective
With the primary intention of brand awareness & highlighting key USPs, Godrej Properties aimed to leverage the widespread usage of the Mygate app to reach potential customers effectively. The collaboration provided Godrej Properties with a unique opportunity to showcase its properties to a highly targeted audience of homeowners and residents within gated communities.
Process
To meet the objective, Mygate proposed to execute a comprehensive digital campaign targeting 3.5 million households residing in 25,000 gated communities. Leveraging a pulse campaign is enabled with a strong feature-rich description and our one-click interest capture feature. The campaign was split into phases to ensure we could optimize as soon as we saw any drop in the user interest or lead collection using multiple creatives, changing the value proposition, and driving the campaign messaging based on user interest.
Team Mygate helped the brand with society permissions and installed signages and kiosks. Later, the campaign reports and society-level performance metrics were shared with the brand.
This led to the massive success of the campaign, which, later, led to the brand doing repeat campaigns with us for more projects and bigger requirements.
Result
The brand reached out to almost 3.5 million users on the Mygate app. The campaign reached approximately 10,000 homes, achieving a remarkable 20% engagement rate and 151 site visits.