We are emotional beings looking to be a part of a story.
Participatory experiences provided by experiential marketing, gives us a window to be a part of the brand’s story. This is why this style of marketing has a great impact on the consumers buying behaviour.
Recent study has shown that 2023 is the year for experiential marketing. Let’s dive in to understand some the reasons for this:
1. Made a huge comeback after pandemic hiatus
Marketing events already made a big reappearance in 2022, especially after a long absence due to the pandemic. Brands and event agencies are creating bigger and better events and on-site activities to engage their consumers and other stakeholders.
2. Is one of the most successful B2B marketing strategies
According to Forbes (2018), the goal of experiential marketing is to provide consumers with sensory, emotional, cognitive, and intellectual values. It fosters synergies that boost loyalty. This is why around 75% of 2B firms have found experiential marketing to be the strategy that worked out best for them.
3. Builds emotional connect
How a buyer feels about a brand is the most powerful motivation for purchasing decisions. Their involvement with a brand’s values and stories, rather than other more practical issues, is what drives a sale. According to a 2020 survey, 83% of consumers are more likely to buy from a company with which they have an emotional connection.
4. Personalises the impersonal
Experiential marketing provides a platform for brands to bridge that gap and provide customers with a method to actively participate in and experience the brand. Immersing a customer in an experience leaves a lasting impression that is difficult to match.
5. Want for 360° degree communication
Creating a coherent brand experience is not only desired but also anticipated as enterprises migrate online and remotely. Customers want an experience that meets them where they are, when it is convenient for them.
6. Fulfils the customer’s need for social experience
Especially after the pandemic, the want for social experiences has gained enthusiastic momentum. The urge for interaction with others is still on the rise, and there is an opportunity for companies to leverage on this consumer behaviour.
Experiential marketing with MyGate
The MyGate app is a community management app used and trusted by 25,000 societies and 3.5 million households in 27 major cities to simplify their daily life as gated community members. Its users use it for everything, from safe guest admission and exit to daily assistance, delivery management, society payments, amenity bookings, community debates, and more.
Several brands have associated with MyGate not just because of how they’ve noticed other brands gain amazing results with their assistance, but also because of the innumerable communication channels they can opt from to do the same. Also, team MyGate makes it simple and convenient for the brands to reach their users, get approvals from the gated community.
Here’s why brands continue to choose MyGate for collaborations:
- Visibility in front of a wide audience who uses the app every day
- Curated audience to whom they should send their material
- Seamless implementation with the assistance of the MyGate team
- 360-degree audience targeting via not just the app but also push notifications
- Multiple communication channels like notices on the app, push notifications, and on-ground communication channels like kiosks, signages, and sampling.
Building experiences is one of the richest ways to make a brand unforgettable. Doing it in collaboration with brands that are used by consumers day in and day out, is an intelligent way to do it.