“Our jobs as marketers are to understand
how the customer wants to buy and help them to do so.”
– Bryan Eisenberg
Personalisation is key to reaching the right audience and boosting them to take the action you intend them to. An acknowledgement of the specific needs and problems of an audience increases the chances of the message and information being acknowledged by them in return. This, in turn, increases the chances of them engaging with that message through purchase.
MyGate audience and their high engagement with brands
MyGate is trusted by numerous top brands – Indian and international, to reach out to their target audience with solutions specific to them. Time and again, these brands have trusted team MyGate and their app to increase their visibility, and improve brand awareness and retention among their audience. The users of MyGate are residents of gated communities. This means that most of them have a good purchasing capacity. Also, their constant engagement with MyGate daily makes brands unmissable. Apart from this, MyGate users have proven to have a high engagement rate with these brands.
Brands find their consumer tribe on MyGate
One of the world’s most loved pizza chains sought to improve its brand presence and spread awareness about its new pizza range through a month-long digital campaign. The brand sought a premium audience for its product. Team MyGate helped them target MyGate users in Tier 1 cities- Mumbai, NCR, Bangalore, Chennai and Pune by helping the brand reach gated communities with a Food Truck with a Live kitchen. The campaign was a huge success. The brand received around 70k+ impressions on MyGate Pulse, with a 21.90% CTR. The food trucks were taken to 40+ societies, each of which received 80+ orders on average.
A multinational car marketplace sought MyGate’s help to improve brand awareness and generate leads. This brand wanted to reach out to two segments of the audience – Car owners and Car buyers. They had separate messages and processes for both. They reached out to both segments through the MyGate spotlight feature and through an interactive lead form they were able to filter down the leads and check for authenticity. Through this 21-day-long campaign across 4 major cities, the brand got 32 lac+ impressions, 21k+ clicks, and 600 genuine leads with 0.64% CTR.
A popular Indian jewellery brand boosted brand awareness among their audience with the help of MyGate’s 360º degree communication – signages and kiosks. The brand also sought to increase footfall in its physical stores and wanted to specifically target its female audience. For this, team MyGate helped them target the female MyGate users located in a 5km radius around the brand’s stores in 5 premium cities in India. The signage was put up for 30 days in selected gated communities, while the kiosk was set up for a day. About 70+ societies and 10000+ households were targeted. 50+ signages were put up and around 25+ kiosks were set up during the campaign.
Personalisation humanises the audience
Businesses are built on the idea of problem-solving. Businesses are constantly trying to reach the audience with their solutions. Understanding the need of the audience and reaching out to only the related segment of the audience not only improves sales but also improves the brand’s relationship with its audience simply because it humanises both.